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🔗 Aviation 🔗 Marketing & Advertising 🔗 United Kingdom 🔗 Guild of Copy Editors 🔗 Retailing 🔗 Home Living

The Hoover free flights promotion was a marketing promotion run by the British division of the Hoover Company in late 1992. The promotion, aiming to boost sales during the global recession of the early 1990s, offered two complimentary round-trip plane tickets to the United States, worth about £600, to any customer purchasing at least £100 in Hoover products. Hoover had been experiencing dwindling sales as a result of the economic downturn and a sharp increase in competing brands. Hoover was counting on most customers spending more than £100, as well as being deterred from completing the difficult application process, and not meeting its exact terms.

Consumer response was much higher than the company anticipated, with many customers buying the minimum £100 of Hoover products to qualify. It was perceived as two US flights for just £100 with a free vacuum cleaner included. The resulting demand was disastrous for the 84-year-old company. Hoover cancelled the ticket promotion after consumers had already bought the products and filled in forms applying for millions of pounds' worth of tickets. Reneging on the offer resulted in protests and legal action from customers who failed to receive the tickets they had been promised. The campaign was a financial disaster for the company and led to the loss of Hoover's Royal Warrant after the airing of a 2004 BBC documentary. The European branch of the company was eventually sold to one of its competitors, Candy, having never recovered from the losses, the promotion and the subsequent scandal.

🔗 Biography 🔗 New York (state) 🔗 New York (state)/Columbia University

Randolph Silliman Bourne (; May 30, 1886 – December 22, 1918) was a progressive writer and intellectual born in Bloomfield, New Jersey, and a graduate of Columbia University. He is considered to be a spokesman for the young radicals living during World War I. His articles appeared in journals including The Seven Arts and The New Republic. Bourne is best known for his essays, especially his unfinished work "The State," discovered after he died. From this essay (which was published posthumously and included in Untimely Papers) comes the phrase "war is the health of the state" which laments the success of governments in arrogating authority and resources during conflicts.

🔗 Islands 🔗 Lakes

A recursive island or lake is an island or lake that is itself within an island or lake.

🔗 Science Fiction

Since the advent of the cyberpunk genre, a number of derivatives of cyberpunk have become recognized in their own right as distinct subgenres in speculative fiction, especially in science fiction.

Rather than necessarily sharing the digitally- and mechanically-focused setting of cyberpunk, these derivatives can display other futuristic, or even retrofuturistic, qualities that are drawn from or analogous to cyberpunk: a world built on one particular technology that is extrapolated to a highly sophisticated level (this may even be a fantastical or anachronistic technology, akin to retrofuturism), a gritty transreal urban style, or a particular approach to social themes.

Steampunk, one of the most well-known of these subgenres, has been defined as a "kind of technological fantasy;" others in this category sometimes also incorporate aspects of science fantasy and historical fantasy. Scholars have written of the stylistic place of these subgenres in postmodern literature, as well as their ambiguous interaction with the historical perspective of postcolonialism.

🔗 Computing 🔗 Computing/Software 🔗 Computing/Early computers 🔗 Project-independent assessment

MUMPS ("Massachusetts General Hospital Utility Multi-Programming System"), or M, is an imperative, high-level programming language with an integrated transaction processing key–value database. It was originally developed at Massachusetts General Hospital for managing patient medical records and hospital laboratory information systems.

MUMPS technology has since expanded as the predominant database for health information systems and electronic health records in the United States. MUMPS-based information systems, such as Epic Systems', provide health information services for over 78% of patients across the U.S.

A unique feature of the MUMPS technology is its integrated database language, allowing direct, high-speed read-write access to permanent disk storage.

🔗 Computing 🔗 Systems 🔗 Computing/Software 🔗 Systems/Systems engineering

Greenspun's tenth rule of programming is an aphorism in computer programming and especially programming language circles that states:

Any sufficiently complicated C or Fortran program contains an ad hoc, informally-specified, bug-ridden, slow implementation of half of Common Lisp.

🔗 Food and drink 🔗 Chemistry

The Maillard reaction ( my-YAR; French: [majaʁ]) is a chemical reaction between amino acids and reducing sugars that gives browned food its distinctive flavor. Seared steaks, fried dumplings, cookies and other kinds of biscuits, breads, toasted marshmallows, and many other foods undergo this reaction. It is named after French chemist Louis-Camille Maillard, who first described it in 1912 while attempting to reproduce biological protein synthesis.

The reaction is a form of non-enzymatic browning which typically proceeds rapidly from around 140 to 165 °C (280 to 330 °F). Many recipes call for an oven temperature high enough to ensure that a Maillard reaction occurs. At higher temperatures, caramelization (the browning of sugars, a distinct process) and subsequently pyrolysis (final breakdown leading to burning) become more pronounced.

The reactive carbonyl group of the sugar reacts with the nucleophilic amino group of the amino acid, and forms a complex mixture of poorly characterized molecules responsible for a range of aromas and flavors. This process is accelerated in an alkaline environment (e.g., lye applied to darken pretzels; see lye roll), as the amino groups (RNH₃⁺ → RNH₂) are deprotonated, and hence have an increased nucleophilicity. This reaction is the basis for many of the flavoring industry's recipes. At high temperatures, a probable carcinogen called acrylamide can form. This can be discouraged by heating at a lower temperature, adding asparaginase, or injecting carbon dioxide.

In the cooking process, Maillard reactions can produce hundreds of different flavor compounds depending on the chemical constituents in the food, the temperature, the cooking time, and the presence of air. These compounds, in turn, often break down to form yet more new flavor compounds. Flavor scientists have used the Maillard reaction over the years to make artificial flavors.

A proxy firm (also a proxy advisor, proxy adviser, proxy voting agency, vote service provider or shareholder voting research provider) provides services to shareholders (in most cases an institutional investor of some type) to vote their shares at shareholder meetings of, usually, quoted companies.

The typical services provided include agenda translation, provision of vote management software, voting policy development, company research, and vote administration including vote execution. According to their websites, not all firms provide voting recommendations and those that do may simply execute client voting instructions.

The votes executed are called "Proxy Votes" because the shareholder usually does not attend the meeting and instead sends instructions - a proxy appointment - for a third party, usually the chairman of the meeting to vote shares in accordance with the instructions given on the voting card.

🔗 Scotland 🔗 Theatre 🔗 Shakespeare

The Scottish play and the Bard's play are euphemisms for William Shakespeare's Macbeth. The first is a reference to the play's Scottish setting, the second a reference to Shakespeare’s popular nickname. According to a theatrical superstition, called the Scottish curse, speaking the name Macbeth inside a theatre, other than as called for in the script while rehearsing or performing, will cause disaster. A variation of the superstition also forbids quoting lines from the play within a theatre except as part of an actual rehearsal or performance of the play.

Because of this superstition, the lead character is often referred to as the Scottish King or Scottish Lord. Lady Macbeth is often referred to as the Scottish Lady. Sometimes Mackers or MacB is used to avoid saying the name.

🔗 Chemistry 🔗 Animals 🔗 Molecular Biology/Molecular and Cell Biology

Bioluminescence is the production and emission of light by living organisms. It is a form of chemiluminescence. Bioluminescence occurs widely in marine vertebrates and invertebrates, as well as in some fungi, microorganisms including some bioluminescent bacteria, and terrestrial arthropods such as fireflies. In some animals, the light is bacteriogenic, produced by symbiotic bacteria such as those from the genus Vibrio; in others, it is autogenic, produced by the animals themselves.

In a general sense, the principal chemical reaction in bioluminescence involves a light-emitting molecule and an enzyme, generally called luciferin and luciferase, respectively. Because these are generic names, luciferins and luciferases are often distinguished by the species or group, e.g. firefly luciferin. In all characterized cases, the enzyme catalyzes the oxidation of the luciferin.

In some species, the luciferase requires other cofactors, such as calcium or magnesium ions, and sometimes also the energy-carrying molecule adenosine triphosphate (ATP). In evolution, luciferins vary little: one in particular, coelenterazine, is found in 11 different animal phyla, though in some of these, the animals obtain it through their diet. Conversely, luciferases vary widely between different species, which is evidence that bioluminescence has arisen over 40 times in evolutionary history.

Both Aristotle and Pliny the Elder mentioned that damp wood sometimes gives off a glow. Many centuries later Robert Boyle showed that oxygen was involved in the process, in both wood and glowworms. It was not until the late nineteenth century that bioluminescence was properly investigated. The phenomenon is widely distributed among animal groups, especially in marine environments. On land it occurs in fungi, bacteria and some groups of invertebrates, including insects.

The uses of bioluminescence by animals include counterillumination camouflage, mimicry of other animals, for example to lure prey, and signaling to other individuals of the same species, such as to attract mates. In the laboratory, luciferase-based systems are used in genetic engineering and biomedical research. Researchers are also investigating the possibility of using bioluminescent systems for street and decorative lighting, and a bioluminescent plant has been created.