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🔗 Aviation 🔗 Marketing & Advertising 🔗 United Kingdom 🔗 Guild of Copy Editors 🔗 Retailing 🔗 Home Living

The Hoover free flights promotion was a marketing promotion run by the British division of the Hoover Company in late 1992. The promotion, aiming to boost sales during the global recession of the early 1990s, offered two complimentary round-trip plane tickets to the United States, worth about £600, to any customer purchasing at least £100 in Hoover products. Hoover had been experiencing dwindling sales as a result of the economic downturn and a sharp increase in competing brands. Hoover was counting on most customers spending more than £100, as well as being deterred from completing the difficult application process, and not meeting its exact terms.

Consumer response was much higher than the company anticipated, with many customers buying the minimum £100 of Hoover products to qualify. It was perceived as two US flights for just £100 with a free vacuum cleaner included. The resulting demand was disastrous for the 84-year-old company. Hoover cancelled the ticket promotion after consumers had already bought the products and filled in forms applying for millions of pounds' worth of tickets. Reneging on the offer resulted in protests and legal action from customers who failed to receive the tickets they had been promised. The campaign was a financial disaster for the company and led to the loss of Hoover's Royal Warrant after the airing of a 2004 BBC documentary. The European branch of the company was eventually sold to one of its competitors, Candy, having never recovered from the losses, the promotion and the subsequent scandal.

🔗 Video games 🔗 Computing 🔗 Computer graphics

In 3D computer graphics, anisotropic filtering (abbreviated AF) is a method of enhancing the image quality of textures on surfaces of computer graphics that are at oblique viewing angles with respect to the camera where the projection of the texture (not the polygon or other primitive on which it is rendered) appears to be non-orthogonal (thus the origin of the word: "an" for not, "iso" for same, and "tropic" from tropism, relating to direction; anisotropic filtering does not filter the same in every direction).

Like bilinear and trilinear filtering, anisotropic filtering eliminates aliasing effects, but improves on these other techniques by reducing blur and preserving detail at extreme viewing angles.

Anisotropic filtering is relatively intensive (primarily memory bandwidth and to some degree computationally, though the standard space–time tradeoff rules apply) and only became a standard feature of consumer-level graphics cards in the late 1990s. Anisotropic filtering is now common in modern graphics hardware (and video driver software) and is enabled either by users through driver settings or by graphics applications and video games through programming interfaces.

🔗 Biography 🔗 Medicine 🔗 Biography/science and academia 🔗 Medicine/Society and Medicine

Min Chiu Li (Chinese: 李敏求; pinyin: Lǐ Mǐnqiú; 1919–1980) was a Chinese-American oncologist and cancer researcher. Li was the first scientist to use chemotherapy to cure widely metastatic, malignant cancer.

🔗 Technology 🔗 Computing 🔗 Computing/Software 🔗 Computing/Free and open-source software

High Efficiency Image File Format (HEIF) is a container format for storing individual digital images and image sequences. The standard covers multimedia files that can also include other media streams, such as timed text, audio and video.

HEIF can store images encoded with multiple coding formats, for example both SDR and HDR images. HEVC is an image and video encoding format and the default image codec used with HEIF. HEIF files containing HEVC-encoded images are also known as HEIC files. Such files require less storage space than the equivalent quality JPEG.

HEIF files are a special case of the ISO Base Media File Format (ISOBMFF, ISO/IEC 14496-12), first defined in 2001 as a shared part of MP4 and JPEG 2000. Introduced in 2015, it was developed by the Moving Picture Experts Group (MPEG) and is defined as Part 12 within the MPEG-H media suite (ISO/IEC 23008-12).

HEIF was adopted by Apple in 2017 with the introduction of iOS 11.

🔗 Medicine 🔗 Cats 🔗 Microbiology 🔗 Veterinary medicine

Toxoplasma gondii () is a parasitic protozoan (specifically an apicomplexan) that causes toxoplasmosis. Found worldwide, T. gondii is capable of infecting virtually all warm-blooded animals,^: 1 but felids are the only known definitive hosts in which the parasite may undergo sexual reproduction.

In rodents, T. gondii alters behavior in ways that increase the rodents' chances of being preyed upon by felids. Support for this "manipulation hypothesis" stems from studies showing that T. gondii-infected rats have a decreased aversion to cat urine while infection in mice lowers general anxiety, increases explorative behaviors and increases a loss of aversion to predators in general. Because cats are one of the only hosts within which T. gondii can sexually reproduce, such behavioral manipulations are thought to be evolutionary adaptations that increase the parasite's reproductive success since rodents that do not avoid cat habitations will more likely become cat prey. The primary mechanisms of T. gondii–induced behavioral changes in rodents occur through epigenetic remodeling in neurons that govern the relevant behaviors (e.g. hypomethylation of arginine vasopressin-related genes in the medial amygdala, which greatly decrease predator aversion).

In humans, particularly infants and those with weakened immunity, T. gondii infection is generally asymptomatic but may lead to a serious case of toxoplasmosis. T. gondii can initially cause mild, flu-like symptoms in the first few weeks following exposure, but otherwise, healthy human adults are asymptomatic. This asymptomatic state of infection is referred to as a latent infection, and it has been associated with numerous subtle behavioral, psychiatric, and personality alterations in humans. Behavioral changes observed between infected and non-infected humans include a decreased aversion to cat urine (but with divergent trajectories by gender) and an increased risk of schizophrenia. Preliminary evidence has suggested that T. gondii infection may induce some of the same alterations in the human brain as those observed in rodents. Many of these associations have been strongly debated and newer studies have found them to be weak, concluding:

On the whole, there was little evidence that T. gondii was related to increased risk of psychiatric disorder, poor impulse control, personality aberrations, or neurocognitive impairment.

T. gondii is one of the most common parasites in developed countries; serological studies estimate that up to 50% of the global population has been exposed to, and may be chronically infected with, T. gondii; although infection rates differ significantly from country to country. Estimates have shown the highest IgG seroprevalence to be in Ethiopia, at 64.2%, as of 2018.

🔗 Philosophy 🔗 Philosophy/Philosophy of science

Entity realism (also selective realism), sometimes equated with referential realism, is a philosophical position within the debate about scientific realism. It is a variation of realism (independently proposed by Stanford School philosophers Nancy Cartwright and Ian Hacking in 1983) that restricts warranted belief to only certain entities.

🔗 Astronomy 🔗 Astronomy/Astronomical objects

The Laniakea Supercluster (; Hawaiian for "open skies" or "immense heaven") is the galaxy supercluster that is home to the Milky Way and approximately 100,000 other nearby galaxies. It was defined in September 2014, when a group of astronomers including R. Brent Tully of the University of Hawaiʻi, Hélène Courtois of the University of Lyon, Yehuda Hoffman of the Hebrew University of Jerusalem, and Daniel Pomarède of CEA Université Paris-Saclay published a new way of defining superclusters according to the relative velocities of galaxies. The new definition of the local supercluster subsumes the prior defined local supercluster, the Virgo Supercluster, as an appendage.

Follow-up studies suggest that the Laniakea Supercluster is not gravitationally bound; it will disperse rather than continue to maintain itself as an overdensity relative to surrounding areas.

🔗 Computing 🔗 Mathematics

Wireworld is a cellular automaton first proposed by Brian Silverman in 1987, as part of his program Phantom Fish Tank. It subsequently became more widely known as a result of an article in the "Computer Recreations" column of Scientific American. Wireworld is particularly suited to simulating transistors, and Wireworld is Turing-complete.

🔗 Mathematics

Ramanujan summation is a technique invented by the mathematician Srinivasa Ramanujan for assigning a value to divergent infinite series. Although the Ramanujan summation of a divergent series is not a sum in the traditional sense, it has properties which make it mathematically useful in the study of divergent infinite series, for which conventional summation is undefined.