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🔗 United States 🔗 Computing 🔗 Marketing & Advertising 🔗 Microsoft 🔗 United States/American television

“Where do you want to go today?” was the title of Microsoft’s second global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy. The campaign had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994.

Tony Kaye directed a series of television ads filmed in Hong Kong, Prague and New York City that showed a broad range of people using their PCs. The television ads were first broadcast in Australia on November 13, the following day in both the United States and Canada, with Britain, France and Germany seeing the spots in subsequent days. An eight-page print ad described the personal computer as “an open opportunity for everybody” that “[facilitates] the flow of information so that good ideas—wherever they come from—can be shared”, and was placed in mass-market magazines including National Geographic, Newsweek, People, Rolling Stone and Sports Illustrated.

The New York Times described the campaign as taking “a winsome, humanistic approach to demystifying technology”. However, the Times reported in August 1995 that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of Advertising Age as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”.

In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million (~$166 million in 2022) in billings to McCann Erickson Worldwide Advertising in a split that was described by The New York Times as mutual. Dan Wieden, president and chief creative officer of the advertising agency, characterized the relationship with Microsoft as “intense” and said that it had “run its course”.

🔗 Soviet Union 🔗 Russia 🔗 History 🔗 Russia/sports and games in Russia 🔗 Gymnastics

The Korbut flip is a gymnastics skill performed on either of two different apparatus. Both were first performed internationally by the Soviet gymnast Olga Korbut.

The more spectacular version of the skill used to be performed on the uneven bars, where the gymnast, from a stand on the high bar, performs a back flip and regrasps the bar. Korbut performed the move at the 1972 Summer Olympics, where it was the first backward release move performed on the uneven bars in international competition. In 1977, Soviet gymnast Elena Mukhina modified the flip by adding a full twist. The movement was later modified in the 1980s when it was performed towards the low bar; that is, the gymnast's flip takes place above the low bar. The Code of Points was later modified to ban standing on the high bar during routines.

The skill is also performed on the balance beam. The move is performed from a standing position and is landed in a straddled position on the beam. This movement has been modified to include twists and piked or tucked legs and is frequently performed in sequence with other movements. Unlike its counterpart on the uneven bars, the Korbut flip on beam is today considered a relatively simple skill, valued at only a "B" level in the 2017 Code of Points.

Other gymnasts who have performed the skill's uneven bars variation include Radka Zemanova (1980), Steffi Kraker (1977), Emily May (1981), Lyubov Bogdanova (1974) and Natalia Shaposhnikova (1976).

🔗 Africa 🔗 Africa/Ghana 🔗 Anthroponymy 🔗 Africa/Togo 🔗 Africa/Benin 🔗 Africa/Ivory Coast

The Akan people of Ghana frequently name their children after the day of the week they were born and the order in which they were born. These "day names" have further meanings concerning the soul and character of the person. Middle names have considerably more variety and can refer to their birth order, twin status, or an ancestor's middle name.

This naming tradition is shared throughout West Africa and the African diaspora. During the 18th–19th centuries, enslaved people in the Caribbean from the region that is modern-day Ghana were referred to as Coromantees. Many of the leaders of enslaved people's rebellions had "day names" including Cuffy, Cuffee or Kofi, Cudjoe or Kojo, Quao or Quaw, and Quamina or Kwame/Kwamina.

Most Ghanaians have at least one name from this system, even if they also have an English or Christian name. Notable figures with day names include Ghana's first president Kwame Nkrumah and former United Nations Secretary-General Kofi Annan.

In the official orthography of the Twi language, the Ashanti versions of these names as spoken in Kumasi are as follows. The diacritics on á a̍ à represent high, mid, and low tone (tone does not need to be marked on every vowel), while the diacritic on a̩ is used for vowel harmony and can be ignored. (Diacritics are frequently dropped in any case.) Variants of the names are used in other languages, or may represent different transliteration schemes. The variants mostly consist of different affixes (in Ashanti, kwa- or ko- for men and a- plus -a or -wa for women). For example, among the Fante, the prefixes are kwe-, kwa or ko for men and e-, arespectively. Akan d̩wo or jo(Fante) is pronounced something like English Joe, but there do appear to be two sets of names for those born on Monday.

🔗 Food and drink 🔗 Brands

Metrecal was a brand of diet foods introduced in the early 1960s. Though its products were criticized for their taste, which newer varieties of flavor tried to improve upon later, it attained a niche in the popular culture of the time. Created and marketed initially by C. Joseph Genster of Mead Johnson & Company, it was eventually replaced in the market by competitors such as SlimFast and lost popularity because it was linked to deaths.

🔗 United States 🔗 Aviation 🔗 Spaceflight 🔗 Aviation/aircraft 🔗 Rocketry

The Lockheed Martin X-33 was an uncrewed, sub-scale technology demonstrator suborbital spaceplane developed in the 1990s under the U.S. government–funded Space Launch Initiative program. The X-33 was a technology demonstrator for the VentureStar orbital spaceplane, which was planned to be a next-generation, commercially operated reusable launch vehicle. The X-33 would flight-test a range of technologies that NASA believed it needed for single-stage-to-orbit reusable launch vehicles (SSTO RLVs), such as metallic thermal protection systems, composite cryogenic fuel tanks for liquid hydrogen, the aerospike engine, autonomous (uncrewed) flight control, rapid flight turn-around times through streamlined operations, and its lifting body aerodynamics.

Failures of its 21-meter wingspan and multi-lobed, composite-material fuel tank during pressure testing ultimately led to the withdrawal of federal support for the program in early 2001. Lockheed Martin has conducted unrelated testing, and has had a single success after a string of failures as recently as 2009 using a 2-meter scale model.

🔗 Literature

The Thirty-Six Dramatic Situations is a descriptive list which was first proposed by Georges Polti in 1895 to categorize every dramatic situation that might occur in a story or performance. Polti analyzed classical Greek texts, plus classical and contemporaneous French works. He also analyzed a handful of non-French authors. In his introduction, Polti claims to be continuing the work of Carlo Gozzi, who also identified 36 situations.

🔗 Glass

Uranium glass is glass which has had uranium, usually in oxide diuranate form, added to a glass mix before melting for coloration. The proportion usually varies from trace levels to about 2% uranium by weight, although some 20th-century pieces were made with up to 25% uranium.

Uranium glass was once made into tableware and household items, but fell out of widespread use when the availability of uranium to most industries was sharply curtailed during the Cold War in the 1940s to 1990s. Most such objects are now considered antiques or retro-era collectibles, although there has been a minor revival in art glassware. Otherwise, modern uranium glass is now mainly limited to small objects like beads or marbles as scientific or decorative novelties.

🔗 Systems 🔗 Systems/Chaos theory

In mathematics, the Menger sponge (also known as the Menger cube, Menger universal curve, Sierpinski cube, or Sierpinski sponge) is a fractal curve. It is a three-dimensional generalization of the one-dimensional Cantor set and two-dimensional Sierpinski carpet. It was first described by Karl Menger in 1926, in his studies of the concept of topological dimension.

🔗 Computer science

In computer science, the shunting-yard algorithm is a method for parsing mathematical expressions specified in infix notation. It can produce either a postfix notation string, also known as Reverse Polish notation (RPN), or an abstract syntax tree (AST). The algorithm was invented by Edsger Dijkstra and named the "shunting yard" algorithm because its operation resembles that of a railroad shunting yard. Dijkstra first described the Shunting Yard Algorithm in the Mathematisch Centrum report MR 34/61.

Like the evaluation of RPN, the shunting yard algorithm is stack-based. Infix expressions are the form of mathematical notation most people are used to, for instance "3 + 4" or "3 + 4 × (2 − 1)". For the conversion there are two text variables (strings), the input and the output. There is also a stack that holds operators not yet added to the output queue. To convert, the program reads each symbol in order and does something based on that symbol. The result for the above examples would be (in Reverse Polish notation) "3 4 +" and "3 4 2 1 − × +", respectively.

The shunting-yard algorithm was later generalized into operator-precedence parsing.

🔗 Plants

A floral formula is a notation for representing the structure of particular types of flowers. Such notations use numbers, letters and various symbols to convey significant information in a compact form. They may represent the floral form of a particular species, or may be generalized to characterize higher taxa, usually giving ranges of numbers of organs. Floral formulae are one of the two ways of describing flower structure developed during the 19th century, the other being floral diagrams. The format of floral formulae differs according to the tastes of particular authors and periods, yet they tend to convey the same information.

A floral formula is often used along with a floral diagram.