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🔗 Aviation 🔗 Marketing & Advertising 🔗 United Kingdom 🔗 Guild of Copy Editors 🔗 Retailing 🔗 Home Living

The Hoover free flights promotion was a marketing promotion run by the British division of the Hoover Company in late 1992. The promotion, aiming to boost sales during the global recession of the early 1990s, offered two complimentary round-trip plane tickets to the United States, worth about £600, to any customer purchasing at least £100 in Hoover products. Hoover had been experiencing dwindling sales as a result of the economic downturn and a sharp increase in competing brands. Hoover was counting on most customers spending more than £100, as well as being deterred from completing the difficult application process, and not meeting its exact terms.

Consumer response was much higher than the company anticipated, with many customers buying the minimum £100 of Hoover products to qualify. It was perceived as two US flights for just £100 with a free vacuum cleaner included. The resulting demand was disastrous for the 84-year-old company. Hoover cancelled the ticket promotion after consumers had already bought the products and filled in forms applying for millions of pounds' worth of tickets. Reneging on the offer resulted in protests and legal action from customers who failed to receive the tickets they had been promised. The campaign was a financial disaster for the company and led to the loss of Hoover's Royal Warrant after the airing of a 2004 BBC documentary. The European branch of the company was eventually sold to one of its competitors, Candy, having never recovered from the losses, the promotion and the subsequent scandal.

🔗 Spaceflight 🔗 Physics 🔗 Physics/relativity

Gravity Probe B (GP-B) was a satellite-based experiment to test two unverified predictions of general relativity: the geodetic effect and frame-dragging. This was to be accomplished by measuring, very precisely, tiny changes in the direction of spin of four gyroscopes contained in an Earth-orbiting satellite at 650 km (400 mi) altitude, crossing directly over the poles.

The satellite was launched on 20 April 2004 on a Delta II rocket. The spaceflight phase lasted until 2005; Its aim was to measure spacetime curvature near Earth, and thereby the stress–energy tensor (which is related to the distribution and the motion of matter in space) in and near Earth. This provided a test of general relativity, gravitomagnetism and related models. The principal investigator was Francis Everitt.

Initial results confirmed the expected geodetic effect to an accuracy of about 1%. The expected frame-dragging effect was similar in magnitude to the current noise level (the noise being dominated by initially unmodeled effects due to nonuniform coatings on the gyroscopes). Work continued to model and account for these sources of error, thus permitting extraction of the frame-dragging signal. By August 2008, the frame-dragging effect had been confirmed to within 15% of the expected result, and the December 2008 NASA report indicated that the geodetic effect was confirmed to be better than 0.5%.

In an article published in the journal Physical Review Letters in 2011, the authors reported analysis of the data from all four gyroscopes results in a geodetic drift rate of −6601.8±18.3 mas/yr and a frame-dragging drift rate of −37.2±7.2 mas/yr, in good agreement with the general relativity predictions of −6606.1±0.28% mas/yr and −39.2±0.19% mas/yr, respectively.

🔗 Computer science 🔗 Philosophy 🔗 Psychology 🔗 Philosophy/Social and political philosophy 🔗 Philosophy/Philosophy of science 🔗 Philosophy/Contemporary philosophy 🔗 Philosophy/Philosophy of mind 🔗 Sociology 🔗 Cultural Evolution

Memetics is a theory of the evolution of culture based on Darwinian principles with the meme as the unit of culture. The term "meme" was coined by biologist Richard Dawkins in his 1976 book The Selfish Gene, to illustrate the principle that he later called "Universal Darwinism". All evolutionary processes depend on information being copied, varied, and selected, a process also known as variation with selective retention. The information that is copied is called the replicator, and genes are the replicator for biological evolution. Dawkins proposed that the same process drives cultural evolution, and he called this second replicator the "meme". He gave as examples, tunes, catchphrases, fashions, and technologies. Like genes, memes are selfish replicators and have causal efficacy; in other words, their properties influence their chances of being copied and passed on. Some succeed because they are valuable or useful to their human hosts while others are more like viruses.

Just as genes can work together to form co-adapted gene complexes, so groups of memes acting together form co-adapted meme complexes or memeplexes. Memeplexes include (among many other things) languages, traditions, scientific theories, financial institutions, and religions. Dawkins famously referred to religions as "viruses of the mind".

Among proponents of memetics are psychologist Susan Blackmore, author of The Meme Machine, who argues that when our ancestors began imitating behaviours, they let loose a second replicator and co-evolved to become the "meme machines" that copy, vary, and select memes in culture. Philosopher Daniel Dennett develops memetics extensively, notably in his books Darwin's Dangerous Idea, and From Bacteria to Bach and Back. He describes the units of memes as "the smallest elements that replicate themselves with reliability and fecundity." and claims that "Human consciousness is itself a huge complex of memes." In The Beginning of Infinity, physicist David Deutsch contrasts static societies that depend on anti-rational memes suppressing innovation and creativity, with dynamic societies based on rational memes that encourage enlightenment values, scientific curiosity, and progress.

Criticisms of memetics include claims that memes do not exist, that the analogy with genes is false, that the units cannot be specified, that culture does not evolve through imitation, and that the sources of variation are intelligently designed rather than random. Critics of memetics include biologist Stephen Jay Gould who calls memetics a "meaningless metaphor". Philosopher Dan Sperber argues against memetics as a viable approach to cultural evolution because cultural items are not directly copied or imitated but are reproduced. Anthropologist Robert Boyd and biologist Peter Richerson work within the alternative, and more mainstream, field of cultural evolution theory and gene-culture coevolution. Dual inheritance theory has much in common with memetics but rejects the idea that memes are replicators. From this perspective, memetics is seen as just one of several approaches to cultural evolution and one that is generally considered less useful than the alternatives of gene-culture coevolution or dual inheritance theory. The main difference is that dual inheritance theory ultimately depends on biological advantage to genes, whereas memetics treats memes as a second replicator in its own right. Memetics also extends to the analysis of Internet culture and Internet memes.

🔗 Occupational Safety and Health 🔗 Color

Anti-flash white is a white colour commonly seen on British, Soviet, and U.S. nuclear bombers. The purpose of the colour was to reflect some of the thermal radiation from a nuclear explosion, protecting the aircraft and its occupants.

🔗 History 🔗 Psychology

The method of loci (loci being Latin for "places") is a strategy of memory enhancement which uses visualizations of familiar spatial environments in order to enhance the recall of information. The method of loci is also known as the memory journey, memory palace, or mind palace technique. This method is a mnemonic device adopted in ancient Roman and Greek rhetorical treatises (in the anonymous Rhetorica ad Herennium, Cicero's De Oratore, and Quintilian's Institutio Oratoria). Many memory contest champions report using this technique to recall faces, digits, and lists of words.

The term is most often found in specialised works on psychology, neurobiology, and memory, though it was used in the same general way at least as early as the first half of the nineteenth century in works on rhetoric, logic, and philosophy. John O'Keefe and Lynn Nadel refer to:

'the method of loci', an imaginal technique known to the ancient Greeks and Romans and described by Yates (1966) in her book The Art of Memory as well as by Luria (1969). In this technique the subject memorizes the layout of some building, or the arrangement of shops on a street, or any geographical entity which is composed of a number of discrete loci. When desiring to remember a set of items the subject 'walks' through these loci in their imagination and commits an item to each one by forming an image between the item and any feature of that locus. Retrieval of items is achieved by 'walking' through the loci, allowing the latter to activate the desired items. The efficacy of this technique has been well established (Ross and Lawrence 1968, Crovitz 1969, 1971, Briggs, Hawkins and Crovitz 1970, Lea 1975), as is the minimal interference seen with its use.

The items to be remembered in this mnemonic system are mentally associated with specific physical locations. The method relies on memorized spatial relationships to establish order and recollect memorial content. It is also known as the "Journey Method", used for storing lists of related items, or the "Roman Room" technique, which is most effective for storing unrelated information.

🔗 Medicine 🔗 Dance

Dancing mania (also known as dancing plague, choreomania, St. John's Dance and St. Vitus's Dance) was a social phenomenon that occurred primarily in mainland Europe between the 14th and 17th centuries. It involved groups of people dancing erratically, sometimes thousands at a time. The mania affected men, women, and children who danced until they collapsed from exhaustion. One of the first major outbreaks was in Aachen, in the Holy Roman Empire, in 1374, and it quickly spread throughout Europe; one particularly notable outbreak occurred in Strasbourg in 1518, also in the Holy Roman Empire.

Affecting thousands of people across several centuries, dancing mania was not an isolated event, and was well documented in contemporary reports. It was nevertheless poorly understood, and remedies were based on guesswork. Often musicians accompanied dancers, due to a belief that music would treat the mania, but this tactic sometimes backfired by encouraging more to join in. There is no consensus among modern-day scholars as to the cause of dancing mania.

The several theories proposed range from religious cults being behind the processions to people dancing to relieve themselves of stress and put the poverty of the period out of their minds. It is speculated to have been a mass psychogenic illness, in which physical symptoms with no known physical cause are observed to affect a group of people, as a form of social influence.

🔗 Biography 🔗 Polynesia 🔗 Australia 🔗 Canada 🔗 New Zealand 🔗 Politics 🔗 Women 🔗 Biography/Royalty and Nobility 🔗 Women's History 🔗 United Kingdom 🔗 Biography/politics and government 🔗 Politics of the United Kingdom 🔗 South Africa 🔗 Zimbabwe 🔗 Caribbean 🔗 Melanesia 🔗 Scouting/Girl Guiding and Girl Scouting 🔗 Scouting 🔗 Current events 🔗 Malta 🔗 Commonwealth 🔗 Caribbean/Jamaica 🔗 Canada/Political parties and politicians in Canada 🔗 Polynesia/Niue 🔗 Caribbean/Antigua and Barbuda 🔗 Caribbean/Bahamas 🔗 Zimbabwe/Rhodesia 🔗 Polynesia/Cook Islands 🔗 Caribbean/Saint Kitts and Nevis 🔗 Polynesia/Tuvalu 🔗 Belize 🔗 Melanesia/Solomon Islands 🔗 Caribbean/Barbados 🔗 Grenada 🔗 Canada/Governments of Canada 🔗 Caribbean/Saint Lucia 🔗 Caribbean/Saint Vincent and the Grenadines 🔗 British Royalty 🔗 Melanesia/Papua New Guinea

Elizabeth II (Elizabeth Alexandra Mary; 21 April 1926 – 8 September 2022) was Queen of the United Kingdom from 6 February 1952 until her death in 2022. Her reign of 70 years and 214 days was the longest of any British monarch and the second-longest recorded of any monarch of a sovereign country. At the time of her death, Elizabeth was queen of 14 other Commonwealth realms in addition to the UK.

Elizabeth was born in Mayfair, London, as the first child of the Duke and Duchess of York (later King George VI and Queen Elizabeth). Her father acceded to the throne in 1936 upon the abdication of his brother, King Edward VIII, making Elizabeth the heir presumptive. She was educated privately at home and began to undertake public duties during the Second World War, serving in the Auxiliary Territorial Service. In November 1947, she married Philip Mountbatten, a former prince of Greece and Denmark, and their marriage lasted 73 years until his death in April 2021. They had four children together: Charles III; Anne, Princess Royal; Prince Andrew, Duke of York; and Prince Edward, Earl of Wessex.

When her father died in February 1952, Elizabeth—then 25 years old—became queen regnant of seven independent Commonwealth countries: the United Kingdom, Canada, Australia, New Zealand, South Africa, Pakistan, and Ceylon (known today as Sri Lanka), as well as Head of the Commonwealth. Elizabeth reigned as a constitutional monarch through major political changes such as the Troubles in Northern Ireland, devolution in the United Kingdom, the decolonisation of Africa, and the United Kingdom's accession to the European Communities and withdrawal from the European Union. The number of her realms varied over time as territories have gained independence and some realms have become republics. Her many historic visits and meetings include state visits to China in 1986, Russia in 1994, the Republic of Ireland in 2011, and visits with five Popes.

Significant events include Elizabeth's coronation in 1953 and the celebrations of her Silver, Golden, Diamond, and Platinum Jubilees in 1977, 2002, 2012, and 2022, respectively. Elizabeth was the longest-lived and longest-reigning British monarch, and the second-longest verifiable reigning sovereign monarch in world history, only behind Louis XIV of France. She faced occasional republican sentiment and media criticism of her family, particularly after the breakdowns of her children's marriages, her annus horribilis in 1992, and the death of her former daughter-in-law Diana, Princess of Wales, in 1997. However, support for the monarchy in the United Kingdom remained consistently high, as did her personal popularity. Elizabeth died on 8 September 2022 at Balmoral Castle, Aberdeenshire. She was succeeded by her eldest son, Charles III.

🔗 Mathematics 🔗 Statistics

In probability theory and intertemporal portfolio choice, the Kelly criterion (or Kelly strategy or Kelly bet), also known as the scientific gambling method, is a formula for bet sizing that leads almost surely to higher wealth compared to any other strategy in the long run (i.e. approaching the limit as the number of bets goes to infinity). The Kelly bet size is found by maximizing the expected value of the logarithm of wealth, which is equivalent to maximizing the expected geometric growth rate. The Kelly Criterion is to bet a predetermined fraction of assets, and it can seem counterintuitive. It was described by J. L. Kelly Jr, a researcher at Bell Labs, in 1956.

For an even money bet, the Kelly criterion computes the wager size percentage by multiplying the percent chance to win by two, then subtracting one-hundred percent. So, for a bet with a 70% chance to win the optimal wager size is 40% of available funds.

The practical use of the formula has been demonstrated for gambling and the same idea was used to explain diversification in investment management. In the 2000s, Kelly-style analysis became a part of mainstream investment theory and the claim has been made that well-known successful investors including Warren Buffett and Bill Gross use Kelly methods. William Poundstone wrote an extensive popular account of the history of Kelly betting.

🔗 Crime 🔗 Classical Greece and Rome 🔗 Greece 🔗 Egypt

Papyrus Oxyrhynchus 69 (P. Oxy. 69) is a complaint about a robbery, written in Greek. The manuscript was written on papyrus in the form of a sheet. It was discovered by Grenfell and Hunt in 1897 in Oxyrhynchus. The document was written on 21 November 190. Currently it is housed in the Haskell Oriental Institute at the University of Chicago (2061). The text was published by Grenfell and Hunt in 1898.

The beginning of the letter is lost. It is a petition to an unknown official describing the theft of some barley and asking that an investigation be carried out. The author is unknown. The measurements of the fragment are 178 by 115 mm. The description of the crime scene is quite detailed:

... they broke down a door that led into the public street and had been blocked up with bricks, probably using a log of wood as a battering-ram. They then entered the house and contented themselves with taking what was stored there, 10 artabae of barley, which they carried off by the same way. We guessed that this was removed piecemeal by the said door from the marks of a rope dragged along in that direction, and pointed out this fact to the chief of the police of that village and to the other officials.

10 artabae are equivalent to approximately 30–40 kilograms (66–88 lb) of barley.

🔗 Business 🔗 Psychology

Theory X and Theory Y are theories of human work motivation and management. They were created by Douglas McGregor while he was working at the MIT Sloan School of Management in the 1950s, and developed further in the 1960s. McGregor's work was rooted in motivation theory alongside the works of Abraham Maslow, who created the hierarchy of needs. The two theories proposed by McGregor describe contrasting models of workforce motivation applied by managers in human resource management, organizational behavior, organizational communication and organizational development. Theory X explains the importance of heightened supervision, external rewards, and penalties, while Theory Y highlights the motivating role of job satisfaction and encourages workers to approach tasks without direct supervision. Management use of Theory X and Theory Y can affect employee motivation and productivity in different ways, and managers may choose to implement strategies from both theories into their practices.