Topic: Retailing (Page 2)

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🔗 Overchoice

🔗 Business 🔗 Psychology 🔗 Marketing & Advertising 🔗 Sociology 🔗 Media 🔗 Retailing 🔗 Home Living

Overchoice or choice overload is the paradoxical phenomenon that choosing between a large variety of options can be detrimental to decision making processes. The term was first introduced by Alvin Toffler in his 1970 book, Future Shock.

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