Topic: Media

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N. W. Ayer and Son

Companies Marketing & Advertising Media Philadelphia Pennsylvania

N. W. Ayer & Son was a Philadelphia advertising agency founded in 1869. It called itself the oldest advertising agency in the United States. Named after Francis Ayer's father N. W. Ayer, it ventured into advertising in 1884. It created a number of memorable slogans for firms such as De Beers, AT&T and the U.S. Army. The company started to decline in the 1960s and, after a series of mergers, was closed in 2002 with its assets sold to the Publicis Groupe.

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Toyetic

Film Marketing & Advertising Film/Filmmaking Media Toys Games

Toyetic is a term referring to the suitability of a media property, such as a cartoon or movie, for merchandising tie-in lines of licensed toys, games and novelties. The term is attributed to Bernard Loomis, a toy development executive for Kenner Toys, in discussing the opportunities for marketing the film Close Encounters of the Third Kind, telling its producer Steven Spielberg that the movie wasn't "toyetic" enough, leading Loomis towards acquiring the lucrative license for the upcoming Star Wars properties.

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Whataboutism

United States International relations Soviet Union Russia Politics Media Journalism

Whataboutism, also known as whataboutery, is a variant of the tu quoque logical fallacy that attempts to discredit an opponent's position by charging them with hypocrisy without directly refuting or disproving their argument. It is particularly associated with Soviet and Russian propaganda. When criticisms were leveled at the Soviet Union during the Cold War, the Soviet response would often be "What about..." followed by an event in the Western world. As Garry Kasparov noted, it is a word that was coined to describe the frequent use of a rhetorical diversion by Soviet apologists and dictators, who would counter charges of their oppression, "massacres, gulags, and forced deportations" by invoking American slavery, racism, lynchings, etc. It has been adopted by other politicians and countries.

Firehose of Falsehood

Russia Russia/mass media in Russia Politics Media Russia/politics and law of Russia

The firehose of falsehood, or firehosing, is a propaganda technique in which a large number of messages are broadcast rapidly, repetitively, and continuously over multiple channels (such as news and social media) without regard for truth or consistency. Since 2014, when it was successfully used by Russia during its annexation of Crimea, this model has been adopted by other governments and political movements around the world.

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