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Psychology Women's History Discrimination Gender Studies Men's Issues

The women-are-wonderful effect is the phenomenon found in psychological and sociological research which suggests that people associate more positive attributes with women compared to men. This bias reflects an emotional bias toward women as a general case. The phrase was coined by Alice Eagly and Antonio Mladinic in 1994 after finding that both male and female participants tend to assign positive traits to women, with female participants showing a far more pronounced bias. Positive traits were assigned to men by participants of both genders, but to a far lesser degree.

The authors supposed that the positive general evaluation of women might derive from the association between women and nurturing characteristics. This bias is suggested as a form of misandry/'benevolent misogyny', the latter being a concept within the theoretical framework of ambivalent sexism.