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πŸ”— 2007 Boston Mooninite Panic

πŸ”— United States πŸ”— Marketing & Advertising πŸ”— Guild of Copy Editors πŸ”— United States/Massachusetts - Boston πŸ”— United States/American television πŸ”— Cartoon Network

On the morning of January 31, 2007, the Boston Police Department and the Boston Fire Department mistakenly identified battery-powered LED placards depicting the Mooninites, characters from the Adult Swim animated television series Aqua Teen Hunger Force, as improvised explosive devices (IEDs), leading to a massive panic. Placed throughout Boston, Massachusetts, and the surrounding cities of Cambridge and Somerville by Peter "Zebbler" Berdovsky and Sean Stevens, these devices were part of a nationwide guerrilla marketing advertising campaign for Aqua Teen Hunger Force Colon Movie Film for Theaters.

The massive panic led to controversy and criticism from U.S. media sources, including The Boston Globe, Los Angeles Times, Fox News, The San Francisco Chronicle, The New York Times, CNN, and The Boston Herald. Some ridiculed the city's response to the devicesβ€”including the arrests of the two men hired to place the placards around the areaβ€”as disproportionate and indicative of a generation gap between city officials and the younger residents of Boston, at whom the ads were targeted. Several sources noted that the hundreds of officers in the Boston police department or city emergency planning office on scene were unable to identify the figure depicted for several hours until a young staffer at Mayor Thomas Menino's office saw the media coverage and recognized the figures.

After the devices were removed, the Boston Police Department stated in its defense that the ad devices shared some similarities with improvised explosive devices, with them also discovering an identifiable power source, a circuit board with exposed wiring, and electrical tape. Investigators were not mollified by the discovery that the devices were not explosive in nature, stating they still intended to determine "if this event was a hoax or something else entirely". Although city prosecutors eventually concluded there was no ill intent involved in the placing of the ads, the city continues to refer to the event as a "bomb hoax" (implying intent) rather than a "bomb scare".

Reflecting years later, various academics and media sources have characterized the phenomenon as a form of social panic. Gregory Bergman wrote in his 2008 book BizzWords that the devices were basically a self-made form of the children's toy Lite-Brite. Bruce Schneier wrote in his 2009 book Schneier on Security that Boston officials were "ridiculed" for their overreaction to the incident. In his 2009 book Secret Agents, historian and communication professor Jeremy Packer discussed a cultural phenomenon called the "panic discourse" and described the incident as a "spectacular instance of this panic". In a 2012 article, The Boston Phoenix called the incident the "Great Mooninite Panic of 2007". A 2013 publication by WGBH wrote that the majority of Boston youth thought that the arrests of two men who placed devices were not justified.

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πŸ”— Perpetual Stew

πŸ”— Food and drink πŸ”— Guild of Copy Editors

A perpetual stew, also known as hunter's pot or hunter's stew, is a pot into which whatever one can find is placed and cooked. The pot is never or rarely emptied all the way, and ingredients and liquid are replenished as necessary. The concept is often a common element in descriptions of medieval inns. Foods prepared in a perpetual stew have been described as being flavorful due to the manner in which the foodstuffs blend together, in which the flavor may improve with age.

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πŸ”— Collective Action Problem

πŸ”— Politics πŸ”— Psychology πŸ”— Sociology

A collective action problem or social dilemma is a situation in which all individuals would be better off cooperating but fail to do so because of conflicting interests between individuals that discourage joint action. The collective action problem has been addressed in political philosophy for centuries, but was most clearly established in 1965 in Mancur Olson's The Logic of Collective Action.

Problems arise when too many group members choose to pursue individual profit and immediate satisfaction rather than behave in the group's best long-term interests. Social dilemmas can take many forms and are studied across disciplines such as psychology, economics, and political science. Examples of phenomena that can be explained using social dilemmas include resource depletion and low voter turnout. The collective action problem can be understood through the analysis of game theory and the free-rider problem, which results from the provision of public goods. Additionally, the collective problem can be applied to numerous public policy concerns that countries across the world currently face.

πŸ”— GNS Theory

πŸ”— Role-playing games

GNS theory is an informal field of study developed by Ron Edwards which attempts to create a unified theory of how role-playing games work. Focused on player behavior, in GNS theory participants in role-playing games organize their interactions around three categories of engagement: Gamism, Narrativism and Simulation.

The theory focuses on player interaction rather than statistics, encompassing game design beyond role-playing games. Analysis centers on how player behavior fits the above parameters of engagement and how these preferences shape the content and direction of a game. GNS theory is used by game designers to dissect the elements which attract players to certain types of games.

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πŸ”— Anti-Mask League of San Francisco

πŸ”— California πŸ”— California/San Francisco Bay Area πŸ”— History πŸ”— Viruses

The Anti-Mask League of San Francisco was an organization formed to protest an ordinance which required people in San Francisco, California to wear masks during the 1918 influenza pandemic. The ordinance it protested lasted less than one month before being repealed. Due to the short period of the league's existence, its exact membership is difficult to determine; however, an estimated 4,000–5,000 citizens showed up to a meeting to protest the second ordinance in January 1919. Opposition to similar ordinances during the COVID-19 pandemic in the United States led to renewed interest in, and comparisons with, the Anti-Mask League.

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πŸ”— Leonard vs. Pepsico, Inc

πŸ”— United States πŸ”— Law πŸ”— Marketing & Advertising

Leonard v. Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood.

In 1996, PepsiCo began a promotional loyalty program, in which customers could earn Pepsi Points; these points could, in turn, be traded for physical items. A television commercial for the loyalty program displayed the commercial's protagonist flying a McDonnell Douglas AV-8B Harrier II vertical take off jet aircraft to school, valued at $37.4 million at the time, which could be redeemed for 7,000,000 Pepsi Points. The plaintiff, John Leonard, discovered a loophole in the promotion, allowing him to purchase Pepsi Points at 10Β’ per point. Leonard promptly delivered a check for $700,008.50 to PepsiCo, attempting to purchase the jet. PepsiCo initially refuted Leonard's offer, citing the humorous nature of the offer in the advertisement. Leonard then sued PepsiCo, Inc. in an effort to enforce the offer and acceptance perceived by Leonard to be made in the advertisement. In her judgment, Wood sided with PepsiCo, noting the frivolous and improbable nature of landing a fighter jet in a school zone that was portrayed by the protagonist. PepsiCo would re-release the advertisement, valuing the jet at 700,000,000 Pepsi Points.

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πŸ”— Einstein Refrigerator

πŸ”— Physics

The Einstein–Szilard or Einstein refrigerator is an absorption refrigerator which has no moving parts, operates at constant pressure, and requires only a heat source to operate. It was jointly invented in 1926 by Albert Einstein and his former student LeΓ³ SzilΓ‘rd, who patented it in the U.S. on November 11, 1930 (U.S. Patent 1,781,541). The three working fluids in this design are water, ammonia and butane. The Einstein refrigerator is a development of the original three-fluid patent by the Swedish inventors Baltzar von Platen and Carl Munters.

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πŸ”— Oliver Heaviside

πŸ”— Biography πŸ”— Mathematics πŸ”— Physics πŸ”— Telecommunications πŸ”— Biography/science and academia πŸ”— Energy πŸ”— Electrical engineering πŸ”— Physics/Biographies πŸ”— Devon

Oliver Heaviside FRS (; 18 May 1850 – 3 February 1925) was an English self-taught electrical engineer, mathematician, and physicist who adapted complex numbers to the study of electrical circuits, invented mathematical techniques for the solution of differential equations (equivalent to Laplace transforms), reformulated Maxwell's field equations in terms of electric and magnetic forces and energy flux, and independently co-formulated vector analysis. Although at odds with the scientific establishment for most of his life, Heaviside changed the face of telecommunications, mathematics, and science.

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πŸ”— Buy Nothing Day

πŸ”— United States πŸ”— Marketing & Advertising πŸ”— Retailing πŸ”— Holidays πŸ”— Holidays/Christmas

Buy Nothing Day (BND) is an international day of protest against consumerism. In North America, the United Kingdom, Finland and Sweden, Buy Nothing Day is held the day after U.S. Thanksgiving, concurrent to Black Friday; elsewhere, it is held the following day, which is the last Saturday in November. Buy Nothing Day was founded in Vancouver by artist Ted Dave and subsequently promoted by Adbusters, based in Canada.

The first Buy Nothing Day was organized in Canada in September 1992 "as a day for society to examine the issue of overconsumption." In 1997, it was moved to the Friday after American Thanksgiving, also called "Black Friday", which is one of the ten busiest shopping days in the United States. In 2000, some advertisements by Adbusters promoting Buy Nothing Day were denied advertising time by almost all major television networks except for CNN. Soon, campaigns started appearing in the United States, the United Kingdom, Israel, Austria, Germany, New Zealand, Japan, the Netherlands, France, Norway and Sweden. Participation now includes more than 65 nations.

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πŸ”— Red Star (Novel)

πŸ”— Novels πŸ”— Science Fiction

Red Star (Russian: ΠšΡ€Π°ΡΠ½Π°Ρ Π·Π²Π΅Π·Π΄Π°) is Alexander Bogdanov's 1908 science fiction novel about a communist society on Mars. The first edition was published in St. Petersburg in 1908, before eventually being republished in Moscow and Petrograd in 1918, and then again in Moscow in 1922. Set in early Russia during the Revolution of 1905 and additionally on a fictional socialist society on Mars, the novel tells the story of Leonid, a Russian scientist-revolutionary who travels to Mars to learn and experience their socialist system and to teach them of his own world. In the process, he becomes enamored of the people and technological efficiency that he encounters in this new world. An English translation by Charles Rougle was published in 1984.

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