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In decision making and psychology, decision fatigue refers to the deteriorating quality of decisions made by an individual after a long session of decision making. It is now understood as one of the causes of irrational trade-offs in decision making. Decision fatigue may also lead to consumers making poor choices with their purchases.

There is a paradox in that "people who lack choices seem to want them and often will fight for them", yet at the same time, "people find that making many choices can be [psychologically] aversive."

For example, major politicians and businessmen such as former United States President Barack Obama, Steve Jobs, and Mark Zuckerberg have been known to reduce their everyday clothing down to one or two outfits in order to limit the number of decisions they make in a day.

Guanxi (simplified Chinese: 关系; traditional Chinese: 關係; pinyin: guānxi) defines the fundamental dynamic in personalized social networks of power, and is a crucial system of beliefs in Chinese culture. In Western media, the pinyin romanization of this Chinese word is becoming more widely used instead of the two common translations of it—"connections" and "relationships"—as neither of those terms sufficiently reflects the wide cultural implications that guanxi describes.

Guanxi plays a fundamental role within the Confucian doctrine, which sees the individual as part of a community and a set of family, hierarchical and friendly relationships. In particular, there is a focus on tacit mutual commitments, reciprocity, and trust, which are the grounds of guanxi and guanxi networks.

Guanxi also has a major influence on the management of businesses based in Mainland China, and businesses owned by Overseas Chinese in Southeast Asia (the latter is known as the bamboo network).

Closely related concepts include that of ganqing, a measure which reflects the depth of feeling within an interpersonal relationship, renqing (人情 rénqíng/jen-ch'ing), the moral obligation to maintain a relationship, and the idea of "face" (面子, miànzi/mien-tzu), which refers to social status, propriety, prestige, or a combination of all three. Other related concepts include wu-lune, which supports the idea of a long term, developing relationship between a business and its client, and yi-ren and ren, which respectively support reciprocity and empathy.

Retired husband syndrome (主人在宅ストレス症候群, Shujin Zaitaku Sutoresu Shoukougun, literally "One's Husband Being at Home Stress Syndrome") (RHS) is a psychosomatic stress-related illness which has been estimated to occur in 60% of Japan's older female population. It is a condition where a woman begins to exhibit signs of physical illness and depression as her husband reaches, or approaches, retirement.

Banner blindness is a phenomenon in web usability where visitors to a website consciously or unconsciously ignore banner-like information. A broader term covering all forms of advertising is ad blindness, and the mass of banners that people ignore is called banner noise.

The term banner blindness was coined in 1998 as a result of website usability tests where a majority of the test subjects either consciously or unconsciously ignored information that was presented in banners. The information that was overlooked included both external advertisement banners and internal navigational banners, often called "quick links".

This does not, however, mean that banner ads do not influence viewers. Website viewers may not be consciously aware of an ad, but it does have an unconscious influence on their behavior. A banner's content affects both businesses and visitors of the site. Native advertising and social media are used to avoid banner blindness.

The 10 percent of the brain myth asserts that humans generally use only 10 percent (or some other small percentage) of their brains. It has been misattributed to many celebrated people, notably Albert Einstein. By extrapolation, it is suggested that a person may harness this unused potential and increase intelligence.

Changes in grey and white matter following new experiences and learning have been shown, but it has not yet been proven what the changes are. The popular notion that large parts of the brain remain unused, and could subsequently be "activated", rests in folklore and not science. Though specific mechanisms regarding brain function remain to be fully described—e.g. memory, consciousness—the physiology of brain mapping suggests that all areas of the brain have a function and that they are used nearly all the time.

The name-letter effect is the tendency of people to prefer the letters in their name over other letters in the alphabet. Whether subjects are asked to rank all letters of the alphabet, rate each of the letters, choose the letter they prefer out of a set of two, or pick a small set of letters they most prefer, on average people consistently like the letters in their own name the most. Crucially, subjects are not aware that they are choosing letters from their name.

Discovered in 1985 by the Belgian psychologist Jozef Nuttin, the name-letter effect has been replicated in dozens of studies, involving subjects from over 15 countries, using four different alphabets. It holds across age and gender. People who changed their names many years ago tend to prefer the letters of both their current and original names over non-name letters. The effect is most prominent for initials, but even when initials are excluded, the remaining letters of both given and family names still tend to be preferred over non-name letters.

Most people like themselves; the name is associated with the self, and hence the letters of the name are preferred, despite the fact that they appear in many other words. People who do not like themselves tend not to exhibit the name-letter effect. A similar effect has been found for numbers related to birthdays: people tend to prefer the number signifying the day of the month on which they were born. Alternative explanations for the name-letter effect, such as frequent exposure and early mastery, have been ruled out. In psychological assessments, the Name Letter Preference Task is widely used to estimate implicit self-esteem.

There is some evidence that the effect has implications for real-life decisions. In the lab, people disproportionately favor brands matching their initials. An analysis of a large database of charity donations revealed that a disproportionately large number of people donate to disaster relief following hurricanes with names sharing their initial letter (e.g. Kate and Kevin following Hurricane Katrina). Studies that investigate the impact of name-letter matching on bigger life decisions (where to live, whom to marry, which occupation to take on) are controversial.

Kettle logic (la logique du chaudron in the original French) is a rhetorical device wherein one uses multiple arguments to defend a point, but the arguments are inconsistent with each other.

Jacques Derrida uses this expression in reference to the humorous "kettle-story", that Sigmund Freud relates in The Interpretation of Dreams (1900) and Jokes and Their Relation to the Unconscious (1905).

Spaced repetition is an evidence-based learning technique that is usually performed with flashcards. Newly introduced and more difficult flashcards are shown more frequently while older and less difficult flashcards are shown less frequently in order to exploit the psychological spacing effect. The use of spaced repetition has been shown to increase rate of learning.

Although the principle is useful in many contexts, spaced repetition is commonly applied in contexts in which a learner must acquire many items and retain them indefinitely in memory. It is, therefore, well suited for the problem of vocabulary acquisition in the course of second-language learning. A number of spaced repetition software programs have been developed to aid the learning process. Alternative names for spaced repetition include spaced rehearsal, expanding rehearsal, graduated intervals, repetition spacing, repetition scheduling, spaced retrieval and expanded retrieval.

The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand. This bias is also called by some authors the curse of expertise, although that term is also used to refer to various other phenomena.

For example, in a classroom setting, teachers have difficulty teaching novices because they cannot put themselves in the position of the student. A brilliant professor might no longer remember the difficulties that a young student encounters when learning a new subject. This curse of knowledge also explains the danger behind thinking about student learning based on what appears best to faculty members, as opposed to what has been verified with students.

The Google effect, also called digital amnesia, is the tendency to forget information that can be found readily online by using Internet search engines. According to the first study about the Google effect people are less likely to remember certain details they believe will be accessible online. However, the study also claims that people's ability to learn information offline remains the same. This effect may also be seen as a change to what information and what level of detail is considered to be important to remember.