Topic: Graphic design

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Edward Tufte

Biography Mathematics Statistics Systems Biography/science and academia Systems/Visualization Graphic design

Edward Rolf Tufte (; born March 14, 1942) is an American statistician and professor emeritus of political science, statistics, and computer science at Yale University. He is noted for his writings on information design and as a pioneer in the field of data visualization.

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Isotype picture language

Constructed languages Graphic design

Isotype (International System of Typographic Picture Education) is a method of showing social, technological, biological, and historical connections in pictorial form. It consists of a set of standardized and abstracted pictorial symbols to represent social-scientific data with specific guidelines on how to combine the identical figures using serial repetition. It was first known as the Vienna Method of Pictorial Statistics (Wiener Methode der Bildstatistik), due to its having been developed at the Gesellschafts- und Wirtschaftsmuseum in Wien (Social and Economic Museum of Vienna) between 1925 and 1934. The founding director of this museum, Otto Neurath, was the initiator and chief theorist of the Vienna Method. Gerd Arntz was the artist responsible for realising the graphics. The term Isotype was applied to the method around 1935, after its key practitioners were forced to leave Vienna by the rise of Austrian fascism.

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Calling card

Graphic design

A visiting card, also known as a calling card, is a small card used for social purposes. Before the 18th century, visitors making social calls left handwritten notes at the home of friends who were not at home. By the 1760s, the upper classes in France and Italy were leaving printed visiting cards decorated with images on one side and a blank space for hand-writing a note on the other. The style quickly spread across Europe and to the United States. As printing technology improved, elaborate color designs became increasingly popular. However, by the late 1800s, simpler styles became more common.

By the 19th century, men and women needed personalized calling or visiting cards to maintain their social status or to move up in society. These small cards, about the size of a modern-day business card, usually featured the name of the owner, and sometimes an address. Calling cards were left at homes, sent to individuals, or exchanged in person for various social purposes. Knowing and following calling card “rules” signaled one’s status and intentions.

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