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Pantone 448 C, also referred to as "the ugliest colour in the world", is a colour in the Pantone colour system. Described as a "drab dark brown", it was selected in 2016 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour. The Australian Department of Health initially referred to the colour as "olive green", but the name was changed after concerns were expressed by the Australian Olive Association.

Since 2016, the same colour has also been used for plain cigarette packaging in France, the United Kingdom, Israel, Norway, New Zealand, Slovenia, Saudi Arabia, and Turkey.

The colour has also been widely but erroneously reported as being known as "opaque couché"; in fact this is simply French for "layered opaque", in reference to being used on coated paper. The confusion appears to have arisen because "PANTONE opaque couché" is the French name of a swatch library (palette) used in Adobe Illustrator containing this colour and intended for printing in solid ink colours on coated paper; in English this library is known as "PANTONE solid coated".

Olo is an imaginary color that can only be seen using specialized tools that exclusively activate the M cone cells on the retina.

It is impossible to view olo under normal viewing conditions, due to the overlapping sensitivities of M cone cells and S and L cone cells in all wavelengths of visible light that evoke them. In other words, there is no monochromatic stimulus (the purest type of stimulus that humans can perceive) that activates only the M cones. This means that olo is outside the visible gamut. To get around this, researchers mapped a portion of the retina and individually identified each cone cell as either an S, M, or L cone. They then used lasers to deliver tiny doses of light attempting to target specifically the M cone cells, mostly avoiding the S and L cone cells.

The researchers who experienced olo said that the closest color to olo in the sRGB gamut is hexadecimal code #00FFCC.

Impossible colors (forbidden, non-physical, unrealizable or chimerical colors) are supposed colors that do not appear in ordinary visual functioning. Non-physical colors are those notionally resulting from combinations of retinal outputs which cannot arise in normal vision. Chimerical colors are perceived, typically transiently, through contrast effects.

Eigengrau (German: "intrinsic gray", lit. "own gray"; pronounced [ˈʔaɪ̯gn̩ˌgʁaʊ̯]), also called Eigenlicht (Dutch and German: "own light"), dark light, or brain gray, is the uniform dark gray background that many people report seeing in the absence of light. The term Eigenlicht dates back to the nineteenth century, but has rarely been used in recent scientific publications. Common scientific terms for the phenomenon include "visual noise" or "background adaptation". These terms arise due to the perception of an ever-changing field of tiny black and white dots seen in the phenomenon.

Eigengrau is perceived as lighter than a black object in normal lighting conditions, because contrast is more important to the visual system than absolute brightness. For example, the night sky looks darker than Eigengrau because of the contrast provided by the stars.

The Purple Earth Hypothesis (PEH) is an astrobiological hypothesis, first proposed by molecular biologist Shiladitya DasSarma in 2007, that the earliest photosynthetic life forms of Early Earth were based on the simpler molecule retinal rather than the more complex porphyrin-based chlorophyll, making the surface biosphere appear purplish rather than its current greenish color. It is estimated to have occurred between 3.5 and 2.4 billion years ago during the Archean eon, prior to the Great Oxygenation Event and Huronian glaciation.

Retinal-containing cell membranes exhibit a single light absorption peak centered in the energy-rich green-yellow region of the visible spectrum, but transmit and reflect red and blue light, resulting in a magenta color. Chlorophyll pigments, in contrast, absorb red and blue light, but little or no green light, which results in the characteristic green reflection of plants, green algae, cyanobacteria and other organisms with chlorophyllic organelles. The simplicity of retinal pigments in comparison to the more complex chlorophyll, their association with isoprenoid lipids in the cell membrane, as well as the discovery of archaeal membrane components in ancient sediments on the Early Earth are consistent with an early appearance of life forms with purple membranes prior to the turquoise of the Canfield ocean and later green photosynthetic organisms.

YInMn Blue (for yttrium, indium, manganese), also known as Oregon Blue, Mas Blue, or Yin Min Blue, is an inorganic blue pigment that was discovered accidentally by Professor Mas Subramanian and his then-graduate student Andrew E. Smith at Oregon State University in 2009. It is the first inorganic blue pigment discovered in 200 years, since cobalt blue was identified in 1802.

The compound has a unique trigonal bipyramidal structure, and further research has discovered it may be modified to create green, purple, and orange pigments.

International orange is a color used in the aerospace industry to set objects apart from their surroundings, similar to safety orange, but deeper and with a more reddish tone.

Non-photo blue (or non-repro blue) is a common tool used in the graphic design and print industry.

In many languages, the colors described in English as "blue" and "green" are colexified, i.e. expressed using a single cover term. To describe this English lexical gap, linguists use the portmanteau word grue, from green and blue, which the philosopher Nelson Goodman coined—with a different meaning—in his 1955 Fact, Fiction, and Forecast to illustrate his "new riddle of induction".

The exact definition of "blue" and "green" may be complicated by the speakers not primarily distinguishing the hue, but using terms that describe other color components such as saturation and luminosity, or other properties of the object being described. For example, "blue" and "green" might be distinguished, but a single term might be used for both if the color is dark. Furthermore, green might be associated with yellow, and blue with black or gray.

According to Brent Berlin and Paul Kay's 1969 study Basic Color Terms: Their Universality and Evolution, distinct terms for brown, purple, pink, orange and grey will not emerge in a language until the language has made a distinction between green and blue. In their account of the development of color terms the first terms to emerge are those for white/black (or light/dark), red and green/yellow.

Go Away Green refers to a range of paint colors used in Disney Parks to divert attention away from infrastructure. It has been compared to military camouflage like Olive Drab.

Imagineer John Hench wrote about developing such colors, "We chose a neutral gray-brown for the railing, a 'go away' color that did not call attention to itself, even though it was entirely unrelated to the Colonial color scheme."

Large attraction buildings visible either inside or outside a park such as Soarin’ at California Adventure or Indiana Jones Adventure at Disneyland are often painted a muted green. Necessary in-park infrastructure like speakers, lamp posts, fences, trash cans, and the former entrance to Club 33 are also painted various shades of green.

This concept also extends to grays, browns, and blues for spaces with less greenery or buildings that extend above the tree line, such as Guardians of the Galaxy: Cosmic Rewind.