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🔗 Aviation 🔗 Marketing & Advertising 🔗 United Kingdom 🔗 Guild of Copy Editors 🔗 Retailing 🔗 Home Living

The Hoover free flights promotion was a marketing promotion run by the British division of the Hoover Company in late 1992. The promotion, aiming to boost sales during the global recession of the early 1990s, offered two complimentary round-trip plane tickets to the United States, worth about £600, to any customer purchasing at least £100 in Hoover products. Hoover had been experiencing dwindling sales as a result of the economic downturn and a sharp increase in competing brands. Hoover was counting on most customers spending more than £100, as well as being deterred from completing the difficult application process, and not meeting its exact terms.

Consumer response was much higher than the company anticipated, with many customers buying the minimum £100 of Hoover products to qualify. It was perceived as two US flights for just £100 with a free vacuum cleaner included. The resulting demand was disastrous for the 84-year-old company. Hoover cancelled the ticket promotion after consumers had already bought the products and filled in forms applying for millions of pounds' worth of tickets. Reneging on the offer resulted in protests and legal action from customers who failed to receive the tickets they had been promised. The campaign was a financial disaster for the company and led to the loss of Hoover's Royal Warrant after the airing of a 2004 BBC documentary. The European branch of the company was eventually sold to one of its competitors, Candy, having never recovered from the losses, the promotion and the subsequent scandal.

🔗 Psychology

The narcissism of small differences (German: der Narzissmus der kleinen Differenzen) is the thesis that communities with adjoining territories and close relationships are especially likely to engage in feuds and mutual ridicule because of hypersensitivity to details of differentiation. The term was coined by Sigmund Freud in 1917, based on the earlier work of British anthropologist Ernest Crawley. In language differing only slightly from current psychoanalytic terminology, Crawley declared that each individual is separated from others by a taboo of personal isolation, a narcissism of minor differences.

🔗 Mathematics

In mathematics, tetration (or hyper-4) is an operation based on iterated, or repeated, exponentiation. It is the next hyperoperation after exponentiation, but before pentation. The word was coined by Reuben Louis Goodstein from tetra- (four) and iteration.

Under the definition as repeated exponentiation, the notation ${\displaystyle {^{n}a}}$ means ${\displaystyle {a^{a^{\cdot ^{\cdot ^{a}}}}}}$, where n copies of a are iterated via exponentiation, right-to-left, I.e. the application of exponentiation ${\displaystyle n-1}$ times. n is called the "height" of the function, while a is called the "base," analogous to exponentiation. It would be read as "the nth tetration of a".

Tetration is also defined recursively as

${\displaystyle {^{n}a}:={\begin{cases}1&{\text{if }}n=0\\a^{\left(^{(n-1)}a\right)}&{\text{if }}n>0\end{cases}}}$,

allowing for attempts to extend tetration to non-natural numbers such as real and complex numbers.

The two inverses of tetration are called the super-root and the super-logarithm, analogous to the nth root and the logarithmic functions. None of the three functions are elementary.

Tetration is used for the notation of very large numbers.

🔗 Video games

I Get This Call Every Day is a 2012 point-and-click video game developed and published by Toronto-based developer David S Gallant. It was released for Microsoft Windows and OS X on December 21, 2012. It focuses on a call received by an employee of a customer service call centre; the player must navigate through the call without irritating the caller or breaking confidentiality laws. Gallant was fired from his job at a call centre as a direct result of publishing the game.

🔗 Computing

SETL (SET Language) is a very high-level programming language based on the mathematical theory of sets. It was originally developed at the New York University (NYU) Courant Institute of Mathematical Sciences in the late 1960s, by a group including (Jack) Jacob T. Schwartz, R.B.K. Dewar, and E. Schonberg. Schwartz is credited with designing the language.

🔗 Disability 🔗 Deaf

Tadoma is a method of communication used by deafblind individuals, in which the deafblind person places their little finger on the speaker's lips and their fingers along the jawline. The middle three fingers often fall along the speaker's cheeks with the little finger picking up the vibrations of the speaker's throat. It is sometimes referred to as tactile lipreading, as the deafblind person feels the movement of the lips, as well as vibrations of the vocal cords, puffing of the cheeks and the warm air produced by nasal sounds such as 'N' and 'M'. There are variations in the hand positioning, and it is a method sometimes used by people to support their remaining hearing.

In some cases, especially if the speaker knows sign language, the deaf-blind person may use the Tadoma method with one hand, to feel the speaker's face, and, at the same time, the deaf-blind person may use their other hand to feel the speaker sign the same words. In this way, the two methods reinforce each other, giving the deaf-blind person a better chance of understanding what the speaker is trying to communicate.

In addition, the Tadoma method can provide the deaf-blind person with a closer connection with speech than they might otherwise have had. This can, in turn, help them to retain speech skills that they developed before going deaf, and in special cases, to learn how to speak brand new words.

It is a difficult method to learn and use, and is rarely used nowadays. However, a small number of deafblind people successfully use Tadoma in everyday communication.

🔗 Computing 🔗 Computing/Software

This article compares variety of different X window managers. For an introduction to the topic, see X Window System.

🔗 United States 🔗 Human rights 🔗 Law 🔗 Discrimination 🔗 African diaspora 🔗 Ethnic groups 🔗 Civil Rights Movement 🔗 U.S. Supreme Court cases

A Kavanaugh stop is a law enforcement practice in the United States in which federal agents can stop and briefly detain a person based on their perceived ethnicity, spoken language, or occupation in consideration with other factors. Kavanaugh stops originated in a September 2025 Supreme Court concurrence by Justice Brett Kavanaugh in Noem v. Vasquez Perdomo.

🔗 Biography

John Socha-Leialoha (born 1958) is a software developer best known for creating Norton Commander, the first orthodox file manager. The original Norton Commander was written for DOS. Over the years, Socha's design for file management has been extended and cloned many times.

John grew up in the woods of Wisconsin, earned a BS degree in Electrical Engineering from University of Wisconsin–Madison, and his PhD in Applied Physics from Cornell University. He now lives in Bellevue, Washington with his wife. His son, John Avi, is a graduate of the University of Washington.

Starting in September 2010, John began working at Microsoft officially.

🔗 Spaceflight 🔗 Moon 🔗 Rocketry 🔗 Solar System/Mars 🔗 Solar System

The SpaceX Starship is a fully-reusable launch vehicle and spacecraft that is being privately developed by SpaceX. It is designed to be a long-duration cargo and passenger-carrying spacecraft. The development of the Starship began in 2014.