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Feels Good Man

Pepe the Frog, a character created by Matt Furie and first featured in a comic on MySpace called Boy's Club, is one of four twentysomething postcollegiate slacker friends who live together. In one installment, Pepe is caught by one of his housemates with his pants around his ankles, urinating. Asked why, he replies, "Feels good man". The image becomes a viral Internet meme and is co-opted by the alt-right.

Furie attempts to take Pepe back from the alt-right who have turned him from a cartoon character into a symbol for hate. The film deals with the question of whether Pepe can be redeemed. The coda of the film alludes to Pepe's appropriation by pro-democracy demonstrators during the 2019–2020 Hong Kong protests.