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Buona Sera, Mrs. Campbell
During the WWII American occupation of Italy, American GIs are quartered in the homes of town residents in the village of San Forino, and recently orphaned Carla "Campbell" quarters at her small home one airman at a time. The 16-year old Carla seeks comfort and sleeps with each of the three American GIs quartered alone with her in the course of 10 days: Cpl. Phil Newman, Lt. Justin Young, and Sgt. Walter Braddock. After each, in turn, moves on, Carla discovers herself pregnant. Uncertain of which is the father, Carla writes to each of the three, who are unaware of the existence of the other two, to support "his" daughter, Gia, with monthly financial payments. Over the next 20 years, Carla shrewdly invests the funds, buying a wine vineyard that she runs with the help of her handsome manager, Vittorio, and in time sends Gia to an American boarding school in Switzerland.
To protect her reputation, as well as the reputation of her child, Carla has raised the girl to believe her mother is the widow of a nonexistent army captain named Eddie Campbell, a name she borrowed from a can of soup (otherwise he would have been Captain Coca-Cola, the only other term in English she knew at the time). As the widow of Captain Campbell, Carla gains social prominence in the community that would have shunned her as an unwed mother. The only individual in the community who does not pay her deference is the Contessa, a social rival.
Twenty years after the end of World War II, the three ex-airmen who quartered with Carla attend a unit-wide reunion of the 293rd Squadron of the 15th Air Force in the village where they were stationed. The men are accompanied by their wives, and in the Newmans' case, three obnoxious children. Carla is forced into a series of comic situations as she tries to keep the "three fathers"—each one anxious to meet his daughter Gia for the first time—from discovering her secret. At the same time, Carla strives to convince Gia not to run off to Paris to be with a much older married man who will take her to Brazil. Vittorio, Carla's long-time companion, also must adjust to the unraveling situation, setting aside his ego to emotionally support Carla and Gia through the crisis.
Meanwhile, Gia is anxious to learn more from the veterans at the reunion about her nonexistent father, Captain Eddie Campbell, while Carla tries to assure her that people's memories are short. The wives of Newman, Young, and Braddock meet Carla and Gia at the local beauty parlor. Moved by Gia's account of her father's connection to the squadron, they advocate for a memorial chapel to be named after the gallant Capt. Campbell. Eventually the "three fathers" and their wives stumble on the truth when Carla's housekeeper inadvertently informs them, mistakenly assuming that the three men who come to see Carla together have learned the truth.
When confronted, Mrs. Campbell admits she does not know which of the three men is Gia's father. She challenges the men by asking them what kind of father each would have been, particularly because they have never been there for all the small but important life events of their daughter. Provoked by this, the potential fathers talk to Gia and insist that she cannot run off. Vittorio also helps Gia understand her mother's motivations for deception to protect her child and herself.
At the town's dedication ceremony for the chapel, Carla says that Eddie Campbell would have been too humble to accept the honor and insists that her social rival, the Contessa, accept the dedication of the chapel in the name of the people of San Fiorino.
The "fathers" cease the support payments, and the Braddocks, who cannot have children of their own, agree to have Gia stay with them while she attends college in the US. Vittorio stays on with Carla after she convinces him that he will be her sole romantic interest and business partner.