🔗 Willy's Chocolate Experience

Willy's Chocolate Experience was an unlicensed event based on the Charlie and the Chocolate Factory franchise, held in Glasgow, Scotland, in February 2024. The event was promoted as an immersive and interactive family experience, illustrated on its website with "dreamlike" AI-generated images. When customers discovered that the event was held in a sparsely decorated warehouse, many complained and the police were called to the venue. The event went viral on the Internet, garnering international media attention.

The event drew comparisons to the Tumblr fan convention DashCon in 2014 and Billy McFarland's Fyre Festival in 2017.